Monday, September 12, 2011

Pharrell + Palladium Presents Tokyo Rising Campaign

Besides Pharrell's talent in producing some of the best music today and that he's got one dope house, he's also quite the entrepreneur. I found his documentary titled, Tokyo Rising extremely interesting from start to end. The film follows Williams around the extremely inspirational city of Tokyo as he explores it's hidden treasures, the aftermath and effect of the 8.9 earthquake, and interviews of city locals. View the rest of the film here.
“Palladium’s core message is about urban exploring and putting your boots on to find out what’s beyond the tourist guidebook,” said Barney Waters, vice president of marketing for Palladium. “Tokyo is one of the great cities of the world and we felt there was a whole layer of the city’s story that wasn’t being told in the aftermath of the natural disaster of 3/11. We wanted to go back and see for ourselves how the young creative class was dealing with the aftermath, and what their vision was for the vibrant future of Tokyo.”

“I find great inspiration in Tokyo from the people,” said Pharrell Williams. “To me, the way that the Japanese people regard life and culture is completely unmatched. Tokyo is my second home and I jumped at the chance to come back and reconnect with friends during the exploration.”

No comments:

Post a Comment