Friday, August 26, 2011

Saks Fifth Avenue: Fall Campaigns (behind the scenes)

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Thank god for Saks POV, because as a Saks employee myself, I get to really experience what it's like to be a buyer or how our ad campaigns are put together IN New York without having to really be there by reading their blog. I get to virtually learn about one of our women's contemporary buyers, our mens accessories buyer, and many more amazing NYC Saks big wigs and how they go about their job or what's the hottest trends both on and off the runway.

Saks decided to have their fall campaigns right outside their Fifth Avenue headquarters (and on it's roof) and they brought in the big dogs for it including Chanel Iman, Anne Vyalitsyna, and my favorite, Coco Rocha. Legendary photog, Albert Watson was behing the lens to capture what looks like a great look book for our company. We were also very fortunate to have the incredibly talented, Annabel Tollman, style our shoot. From the looks behind the scene, the girls are rocking some serious fall fashions, which is great, because stores can expect some great merchandise! Fall is my favorite seasons, because we get an array of pieces from wool hats, gloves, cashmere, coats, sport coats, pants, and many more in a variety of fabrics, patterns, and colors. Can't wait to get the fall/winter fashion catalog in stores & at home! To join our mailing list or acquire our seasonal catalogs, click here.

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From Saks POV.

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