Tuesday, November 29, 2011

Marni x H&M

The Versace x H&M collection really wasn't for me, but the overall collaboration was obviously very successful. I received an email this morning and was notified that the next designer collaboration for the swedish retailer in the incredible, Marni!!! The director of the Italian fashion house, Consuelo Castiglioni has created a spring collection for both women and men that captures the essence of Marni for H&M. Available from March 8, 2012 in around 260 stores worldwide and online, the collection features both clothing and accessories all at H&M’s prices! I don't know about you, but I can definitely work more Marni pieces into my wardrobe than Versace...

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director of Marni. “For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves. For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.”

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